Texting is still the most common way to use a smartphone, with email and voice calls not far behind.Īnecdotally, I can’t count the number of times I’ve introduced Siri or Google Now to friends who had no idea that they existed. Research shows the majority of people still use their smartphone for fairly mundane tasks. As they add more things that wow crowds at launch events, many users remain oblivious. This is the core of the problem OEMs face: pure ignorance of their hard work. Smart features are rarely used, if at all, NPD research shows.
SMART SCROLL S4 LOLLIPOP TV
Unsurprisingly, most smart TV owners use it to watch….TV. MORE: iPhone 6S: 5 Features To Be Excited About And, if they do, they’ll forget when the opportunity arises to use them. Why? It’s not because they aren’t good ideas, or the execution is dodgy: but because average users won’t know they exist. Multitasking too, whilst welcome for many power users, I can see being totally ignored by the majority. Quicktype and the new Notes app are good examples where in-depth features- like pasting maps into Notes or the multi-touch functionality in QuickType - could completely pass the average user by. On Apple’s side, too, I can see some features in iOS 9 that could easily fall by the wayside for average users. Especially if you’ve taken you’ve eye off the latest developments for a few seconds, or if you switch between devices and ecosystems with every device upgrade.
SMART SCROLL S4 LOLLIPOP ANDROID
Not to mention the different UIs, different settings layouts and added/removed functionality (smart cleaning, which isn’t available on other Android devices, built into the OS on the LG G4 for example) all add up to a confusing and overwhelming experience. Heart-rate monitors (Samsung and Sony) health apps, news aggregators that swipe from the left (Samsung and HTC), Google Now style services and intelligent home-screens and product placement (HTC, Sony). Whilst some OEMs stick close to stock Android (Motorola for example), others veer off on their own tangent. And, as each manufacturer attempts to stand out from the crowd, they’re adding and tweaking more than ever. Whilst Sony, LG, Huawei and Samsung all run Android, they run their own, tweaked version of Android. I happen to think this is a bigger problem for Google because of the sheer number of Android derivatives.
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