I find that producing your own quality content gives creative liberties that provided content doesn't by allowing you to freely remix it in ways that keep it fresh. This compelling content is shared with targeted audiences across my advertising networks while I foster engagement by contributing to these communities with relevant custom content. My goal for each product video was to create a self-contained story that reflects the customer's journey and one-of-a-kind Seminole Powersports shopping experience. Each component of this complete campaign works together to generate new in-store foot traffic, energize the sales team with dependable appointments, and help interested shoppers pull off the lot with something new. By digitizing Seminole Powersports's connection with customers and building complete campaigns around that connection, their customers can now schedule in-store test rides appointments based on their availability and comfort level, whether that's the same day or weeks out. An always-on approach shares relevant offerings and clear calls to action whenever and wherever your audience is active, not just during your business’s operating hours. Although the 2020 Sea-Doo RXT X-300 Commercial and 2020 Husqvarna Vitpilen 701 ads below are similar, I found their differences in performance compelling.ĭigitizing and automating your sales processes is a worthy business investment because more sales staff doesn’t always translate into higher revenue. My split testing spanned both individual product ads and across product types. My ad strategy for each product video for Seminole Powersports incorporated split testing because it hones in on the perfect set of ads for your true audience and delivers them at the right moments. All this information is then shared with the sales team at Seminole Powersports, keeping their schedules predictable and filled with motivated shoppers ready for the next step. These videos were then broadcasted across their website and my ad networks online to interested shoppers in ways that let them schedule in-store test ride appointments within 2 clicks.
RAFTER APARTMENTS PROFESSIONAL
Our collaboration started with producing professional commercials for their most popular motorcycles, ATVs, side-by-sides, and jet skis at their 44,000 square foot showroom in Sanford, Florida.
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