Internet users are a fickle lot and being made to wait for a slow website to load will just drive them to another website. Geolocation improves the advertisers’ ROI. Viewers are served advertisements that are more likely to be of interest to them as the advertisements will be localized to the viewers’ region. Many online advertising providers implement geo advertising and this has helped boost click-rates for advertisements. Therefore, to maintain price margins, providers may resort to pricing optimization based on viewers’ countries. Complying with local legislation with regards to such services may incur additional taxes or caching data in a local data center may cost more than usual. Online services or retailers may display different prices based on IP address location. News aggregator services will often show you the news that are from around your region which gives you the news that matter to you. With so much content from around the world, it makes sense that you would want to know local information that is relevant to you.
IP2LOCATION FINDER PRO
Fraud prevention service provider FraudLabs Pro has a feature to detect the customer’s IP address country and blocks any transactions if the country is in the embargoed countries’ list which is maintained by the US State Department. American retailers are subjected to export restrictions by the US government.
Most countries have their own export restrictions as part of their own local laws. Even if you are a paying subscriber, as long as your IP address is located in a foreign country, you won’t be able to access your streams as part of digital rights management. Digital Rights Managementĭue to restrictive licensing agreements, movies and music streaming services restrict viewers from other countries from accessing their contents. Below are some examples of excellent applications that are being powered by IP address geolocation technology. Many websites today use geolocation to better serve their visitors with relevant information like localized news and promotions.
IP Geolocation is the extrapolation of physical location information as well as other identifying data just from the IP address that a person uses to surf the internet.
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